ACTIVATION GET 27
ACTIVATION . VISUAL IDENTITY . SO ME
. LE CALENDRIER DE L'APRÈS .
Between Christmas and New Year’s Eve, brands go silent… even though celebrations continue.
GET27 owned this overlooked moment with the “Calendar of After”: an 85 cm bottle transformed into an advent calendar, featuring daily doors to open and exclusive prizes from December 25th to 31st, reinforcing GET27 as the after-dinner liqueur.
GET27 owned this overlooked moment with the “Calendar of After”: an 85 cm bottle transformed into an advent calendar, featuring daily doors to open and exclusive prizes from December 25th to 31st, reinforcing GET27 as the after-dinner liqueur.
. HIVER ÉTÉ 2024 .
After the success of the “Calendrier de l’Après,” GET wanted to surprise again in December.
Rather than blending into the usual festive clichés — Christmas trees, snowflakes, Santa Claus — the brand chose a different path: leveraging a universal reflex of all brands, the need to always get ahead. Back-to-school displays appear in July, Halloween costumes in September, and Advent calendars in November…
GET took this principle even further with its WINTER-SUMMER 2024 collection: summer vibes series of unique collector items, specially designed and created for the occasion.
GET took this principle even further with its WINTER-SUMMER 2024 collection: summer vibes series of unique collector items, specially designed and created for the occasion.
CLIENT: GET 27
AGENCY: MEDIAMONKS
CREATIVE DIRECTOR: IBRAHIM SECK
LEAD CREATIVE & AD : MARIEKE NAVAUX
AGENCY: MEDIAMONKS
CREATIVE DIRECTOR: IBRAHIM SECK
LEAD CREATIVE & AD : MARIEKE NAVAUX