AUDIBLE
FILM . SEEDING KIT . SO ME
For the launch of the anthology cli-fi audio series "Wild Whispers," Audible wanted to release a 360° activation.
We took one episode’s theme—the lack of pure air—to create an unsettling ecosystem across TV ads, DOOH, PR, and influencer touchpoints:
“What if clean air became a luxury product?”
We took one episode’s theme—the lack of pure air—to create an unsettling ecosystem across TV ads, DOOH, PR, and influencer touchpoints:
“What if clean air became a luxury product?”
We created:
- A fake luxury TV ad for a fake pure air bottle, aired on national TV.
- This Pure Air bottle was sent to PR and influencers.
- A fake luxury TV ad for a fake pure air bottle, aired on national TV.
- This Pure Air bottle was sent to PR and influencers.
CLIENT: AUDIBLE
AGENCY: DARE.WIN
CREATIVE DIRECTOR: FABIENNE FIORUCCI / IBRAHIML SECK
LEAD CREATIVE: MARIEKE NAVAUX
CREATIVE TEAM : AUDREY JAUNET & LAURA LEFEBVRE
LEAD PRODUCTION : ROBIN DEMOUCRON
PRODUCTION COMPANY: NDA
3D COMPAGNY : PAUME
AGENCY: DARE.WIN
CREATIVE DIRECTOR: FABIENNE FIORUCCI / IBRAHIML SECK
LEAD CREATIVE: MARIEKE NAVAUX
CREATIVE TEAM : AUDREY JAUNET & LAURA LEFEBVRE
LEAD PRODUCTION : ROBIN DEMOUCRON
PRODUCTION COMPANY: NDA
3D COMPAGNY : PAUME