LENA'S VOCAL x SPOTIFY
ACTIVATION . OOH . FILM . SO ME
To launch Canapé 6 places, Lena Situations’ new podcast of intimate conversations we used her most personal way
of communicating: voice messages.
We turned her real voice notes into Spotify Codes, printed on posters across the city.
By scanning them, people could hear Lena announce the podcast herself — just like she would to a friend.
of communicating: voice messages.
We turned her real voice notes into Spotify Codes, printed on posters across the city.
By scanning them, people could hear Lena announce the podcast herself — just like she would to a friend.
CLIENT: SPOTIFY PODCAST
AGENCY: MEDIAMONKS. PARIS
CREATIVE DIRECTOR: IBRAHIM SECK
CREATIVE TEAM : QUENTIN BURETTE & MARIEKE NAVAUX
AGENCY: MEDIAMONKS. PARIS
CREATIVE DIRECTOR: IBRAHIM SECK
CREATIVE TEAM : QUENTIN BURETTE & MARIEKE NAVAUX