GET FRESH STREET
ACTIVATION . EVENT . SCENOGRAPHY
GET wanted to highlight its unique freshness and help Parisians cool down during the worst heatwave Paris has ever seen in summer 2019.
We created the freshest street in France, painted with a special coating that lowers the temperature by 9°C.
We created the freshest street in France, painted with a special coating that lowers the temperature by 9°C.
This let people enjoy a fresh GET in a cooler, refreshing space during the heatwave.
GET FRESH BIKE
During summer, people gather along the Seine with friends… but often forget the ice.
Since Get couldn’t serve its liquor, we served something everyone needed instead.
Since Get couldn’t serve its liquor, we served something everyone needed instead.
Every Thursday evening, the Get Fresh Bikes distributed free ice cubes along the riverbanks, refreshing every drink and turning the Seine green with Get branding.
CLIENT: GET
AGENCY: DARE.WIN
CREATIVE DIRECTOR: FABIENNE FIORUCCI & DAMIEN FUI
LEAD AD : MARIEKE NAVAUX
PRODUCTION LEAD : ARTHUR DE CLERCK
AGENCY: DARE.WIN
CREATIVE DIRECTOR: FABIENNE FIORUCCI & DAMIEN FUI
LEAD AD : MARIEKE NAVAUX
PRODUCTION LEAD : ARTHUR DE CLERCK