DEEZER x LA RELÈVE
ACTIVATION . FILM . VISUAL IDENTITY
Deezer’s The Relève brings together 12 rising rap artists for an exclusive playlist.
The 4th edition launch included a groundbreaking 4-episode web series revealing a week of co-creation - the first playlist you can both see and hear on Deezer.
The 4th edition launch included a groundbreaking 4-episode web series revealing a week of co-creation - the first playlist you can both see and hear on Deezer.
KronoMuzik and the artists set the tone with the tagline: "Tu crois que t’as tout entendu? T’as encore rien vu." Supported by a powerful campaign across film, DOOH, social, photography, and ads.
. MARKETING CAMPAIGN .
. TEASER WEBSITE .
. PHOTOGRAPHY & AD .
. DOOH .
CLIENT: DEEZER
AGENCY: MEDIAMONKS PARIS
PRESIDENT: WALE GBADAMOSI-OYEKANMI
CREATIVE DIRECTOR: IBRAHIM SECK
LEAD CREATIVE & AD : MARIEKE NAVAUX
COPYWRITER: QUENTIN BURETTE
PRODUCTION LEAD : ROBIN DEMOUCRON
PRODUCTION COMPANY WEBSERIE : GRUNT
PHOTOGRAPHY AND MARKETING FILM : ANTOINE BAL
AGENCY: MEDIAMONKS PARIS
PRESIDENT: WALE GBADAMOSI-OYEKANMI
CREATIVE DIRECTOR: IBRAHIM SECK
LEAD CREATIVE & AD : MARIEKE NAVAUX
COPYWRITER: QUENTIN BURETTE
PRODUCTION LEAD : ROBIN DEMOUCRON
PRODUCTION COMPANY WEBSERIE : GRUNT
PHOTOGRAPHY AND MARKETING FILM : ANTOINE BAL