NIKE JORDAN
ACTIVATION . EVENT . SCENOGRAPHY
For Paris Fashion Week, Jordan launched its Spring ’22 Women’s Collection.
We engaged The Unapologics community by celebrating women with an all-female local team, blending PFW energy and basketball culture.
One-week activation with @ParisBasket18 players included:
- A 59-second teaser film on Foot Locker platforms
- A fashion show at Foot Locker Les Halles
- Pop-up activities with nails, gems, a catwalk, and photobooth
- A 59-second teaser film on Foot Locker platforms
- A fashion show at Foot Locker Les Halles
- Pop-up activities with nails, gems, a catwalk, and photobooth
- FILM -
- FASHION SHOW -
- INSTORE ACTIVATION -
CLIENT: NIKE JORDAN
AGENCY: DARE.WIN
CREATIVE DIRECTOR: FABIENNE FIORUCCI
LEAD CREATIVE & AD : MARIEKE NAVAUX
PRODUCTION LEAD : CAMILLE MARTINEZ & ROBIN DEMOUCRON
AGENCY: DARE.WIN
CREATIVE DIRECTOR: FABIENNE FIORUCCI
LEAD CREATIVE & AD : MARIEKE NAVAUX
PRODUCTION LEAD : CAMILLE MARTINEZ & ROBIN DEMOUCRON